15 November 2008

False eco-friend

You know how it is when a person wants to be your friend, and you realize after a while that this person has a hidden agenda? Maybe that this person wants to use you to get at someone or something else?

This is what came to mind when I read about Ricoh's "econ-friendly" billboard. The thing cost $3 million, and has a rent of around $1 million/year. On a net present value at 5% over 20 years, that's about $15 million. Hey, Ricoh! How about if you spent $15 million on Amazon rain forest, then put up a very small plaque on your New York building, "We have put $15 million of our advertizing dollars into the Amazon rain forest." I bet people would appreciate that.

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